Hotel Investments
Established in 1987, Unique Hotels is a hotel investment and asset management company whose primary objective is to create investment value and above average returns for our investors. The company acquires underperforming and distressed properties in key markets and re-develops and re-positions them with a more appropriate brand or as upscale independent properties with their own comprehensive world-wide marketing and distribution system. Unique Hotels principals are seasoned hospitality executives who held senior executive positions with Marriott International, Four Seasons Hotels & Resorts, Rosewood Hotels & Resorts and Rockresorts. The Company has a distinguished history of developing, acquiring, re-developing and managing some of the finest hotels in the United States, Europe, Mexico and the Caribbean. Properties have included Hotel Bel-Air in Los Angeles, California, The Biltmore Hotel, Los Angeles, California, U. S. Grant, San Diego, California, L’Auberge Del Mar, Hotel Grand du Cap Ferrat in St. Jean, Cap Ferrat, France, Cap Juluca and
Cuisinart Resorts in Anguilla, BWI, Hotel Careyes and El Tamarindo in Jalisco, Mexico. Unique Hotels offers industry involvement, experience and client-driven focus which are unparalleled.With principal offices located in Newport Beach, California, Unique Hotels provides equity resources and lender relationships which can respond quickly and timely. Unique Hotels has acquired and re-developed hotels and resorts that have achieved high market penetration within a short period of time. Substantial investment value has been created for investors through acquisition of specific assets and reinventing them through creative design and delivering quality service standards along with a robust marketing and distribution system.
Investment Strategy
Unique Hotels builds investment value by acquiring and re-positioning underperforming and distressed hotel assets in markets with growth potential. Our strategies take into account the following:
- Building on the successful track record of its management team, including senior executives from Marriott International, Four Seasons Hotels & Resorts, Rosewood Hotels and Resorts and Rockresorts, Unique Hotels’ mission is to deliver above average returns for investors by acquiring underperforming or distressed hotel properties and re-positioning them as either independent properties or re-flagging them as branded hotels.
- To accomplish this mission, Unique Hotels will team up with prominent hotel operators, architects, designers and restaurateurs to create one-of-a kind, unique properties.
- By acquiring hotel assets on the current down slope of the real estate cycle, investors will benefit from the value created as the market returns to a more normal growth cycle as well as from operational improvements as a result of re-positioning the hotels.
- Unique Hotels has acquired and re-developed hotels and resorts that have achieved high market penetration within a short period of time. Substantial investment value has been created for investors through acquisition of specific assets and reinventing them through creative design and delivering quality service standards along with a robust marketing and distribution system. The average IRR for our investors has exceeded 20%.
- Targeted properties for acquisition or development include urban and resort markets. Unique Hotels will focus on markets with a demonstrated ability to attract business and leisure travelers. We will seek properties with potentially superior architectural and design characteristics that are performing below market, but represent a solid investment opportunity after renovations and market repositioning.